Social Media
Social Rebranding
Upon joining the team at BroadwayWorld, I was able to rebrand the site's Instagram page to create a more cohesive and recognizable aesthetic for the account's 273,000 followers. I also created eye-catching and sharable posts, such as gif-like looping clips and multi-slide video posts, which increased the account's overall engagement.
Live Social Coverage
Throughout the entirety of the three-day event, I gathered footage of panels, attendees, and industry professionals, while also designing each post in real time, with each Instagram Story post reaching an average of 7,100 viewers.
Throughout a variety of red carpets and press events, I created content for the Instagram stories for YesBroadway's 17,500 followers.
Social Campaigns
The Comet Chronicles
In the month leading up to the 2017 Tony Awards, I helped develop the Comet Chronicles series for The Great Comet's social accounts. This consisted of researching significant events in the show's five year history and matching each to a picture from the cast and creative team's collection. I also wrote copy for each post to match each picture and the overall tone of the show's various social media accounts.
Copywriting
Graphic Design
